research

I completed two bachelor's degrees with honors at Indiana University in 2011, studying psychology, marketing, and mathematics. I completed my master's and doctoral degrees in psychology at The Ohio State University in 2018. Currently, I am a Postdoctoral Research Scholar in Marketing in the Owen Graduate School of Management at Vanderbilt University.

I have been funded by the National Science Foundation as a Graduate Research Fellow, and my work has been the recipient of various departmental, university, and conference awards. For media coverage of my work, please use the media link above.

My research is grounded in historical and emerging theories of evaluation, persuasion, and consumer cognition. The central theme across my projects revolves around a singular question—what more can we reveal about consumer behavior if we consider both their positive and negative evaluations? My research thus involves two broad areas of work.

- First, what causes consumers to feel mixed, conflicted, and undecided? How do they express their ambivalence, and with what consequences?

- And second, when and why do consumers exhibit either diminished or magnified evaluative and emotional reactions, to both positive and negative experiences?

In both cases, I examine consumer evaluations and behavior in a wide variety of domains, ranging from pharmaceutical products to political candidates, and from radically new products such as self-driving vehicles to indulgent consumption choices.

My colleagues with whom I work most closely are Rich Petty, Kelly Haws, Baldwin Way, Steve Hoeffler, Rob Smith, Andy Luttrell, and Matt Rocklage.

These collaborations have produced research that appears in Psychological Science,the Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, Review of General Psychology, and Social Psychological and Personality Science.

For more specific information about individual research projects, please see the link above to my cv + reprints.