hi. welcome to my website.
I am a consumer psychologist, working and teaching as a postdoctoral research scholar in marketing at the Owen Graduate School of Management at Vanderbilt University in Nashville, Tennessee.
broadly, I am interested in how consumers evaluate each other, the products they buy (or choose not to buy), and how they express their preferences in the marketplace.
more specifically, my research focuses primarily on understanding consumer ambivalence. this work addresses a variety of issues, including how consumers weigh pros and cons, when and why they feel undecided, how their expectations influence their evaluations, and how they ultimately act (or, refrain from acting). I am particularly interested in consumer evaluations of indulgences, diets, self-driving vehicles (and other radically new products), charities, and pharmaceuticals (e.g., acetaminophen).
please use the links above to learn more, and thanks for visiting! — geoff