hi. welcome to my website.
I am a behavioral scientist, conducting research and teaching students at the intersection of consumer behavior and psychology as an assistant professor of marketing in the Driehaus College of Business at DePaul University in Chicago.
for further info, my google scholar page and my faculty profile are linked in this very sentence.
broadly, I am interested in how people evaluate and socially judge themselves and others, the brands and products they buy (or choose not to buy), and how they express their preferences in the marketplace and in society.
as examples of my own evaluations and judgments, I really like space, capybaras, standup, manatees, the blues and all sorts of music.
and, I strongly dislike mosquitos, peanut butter, and trifling behavior.
finally, I'm highly ambivalent about loving the art despite the artist, and, I'm extremely neutral about the office.
please use the links above to learn more, and thanks for visiting! — geoff
[updated 2026-07-02]